May 22, 2020 - With Greenhouse gas emissions plunging 17% during the pandemic, and cycling being touted as a game-changer for movement in cities, and the environment, it’s not surprising that bicycle sales including e-bikes have soared.
Deloitte says an e-bike “radically changes the ethic of a bicycle” and according to Adweek the timing couldn’t be better for Specialized’s new “Learn to Ride Again” ad to promote its electric bike Turbo line.
Designed to re-ignite people’s passion for cycling there’s a serious environmental message as well with a playful jab at U.S. President Donald Trump.
The ad from Specialized’s long-standing agency Goodby Silverstein & Partners is striking and heartfelt. “It’s interesting how this crisis has really re-centered people on what’s important to them,” Specialized founder and CEO Mike Sinyard told Adweek. “Cycling changes lives. It changed mine and so many other people’s.”
Read more and watch the ad here.
