March 11, 2021 - E-bike pioneer FAZUA is embarking on a whole new chapter by re-launching its brand and entering the Energy Bikes segment. A rapidly growing number of athletic riders are discovering that Energy Bikes offer optimal and realistic assistance across every category.
FAZUA has announced a comprehensive brand relaunch and, on its new website at fazua.com, is highlighting the brand’s evolution in becoming a leading drive manufacturer in the athletic segment.
Says Managing Director Fabian Reuter: “Right from the start, we wanted to use our technology to make bike-riding better. Our energy is what drives us. We’ve put a lot of work into showing just what it is that we stand for. More than ever before, we are ENERGETIC BY NATURE.”
FAZUA is now collaborating with over 40 brands, and the evation drive system has been gradually expanded over the years. New features are constantly being added through additional software updates. From now on, the system will go by the name RIDE 50 Evation. “We’ve set ourselves the task of continuously improving the mid-motor concept for sporty e-bikes. The RIDE 50 Evation now gives us exactly the flexible system we’d always envisioned”, explains Managing Director Johannes Biechele.
FAZUA means athletic biking—just with more energy. This makes the bikes much different than traditional e-bikes from the comfort segment, and has earned them a whole new name:
Energy Bikes
Natural and responsive assistance, an optimized balance between weight and performance, and a fully integrated design are what set Energy Bikes apart. In collaboration with bike brands and dealer partners, FAZUA gives energy riders a place where they can feel at home.
With the new developments on the branding front, FAZUA is amping up its design credentials at all levels. “Over the past few months we’ve worked hard to tweak a number of detailed aspects. From the logo and website all the way up to the products themselves. And there’s plenty more to come from us in the future”, says Marc Schäfer, Creative Director at FAZUA.
Find out all about FAZUA and Energy Bikes here or in person from one of our many dealers.
