October 13, 2022 - (Regensburg, GER) Ruff Cycles, producer of what might be the most noticeable e-bike models on the market, celebrates ten years of existence. The anniversary is highlighted by two further events: the launch of the brand’s first bike directed towards women, Lil’Missy, marks a new chapter in their history, while they also completed moving the headquarters to a new location successfully.
The brand was able to reach its rapid growth thanks to their strong fanbase, online community and their fastly increasing dealer network.
In order to honour this event properly, a new video series, in which founder and CEO Petar “Pero” Desnica invites an inside look into the company, starts today. The series invites fans worldwide to take a close-up look into Ruff Cycles.
A brand with its own frame manufacturing that produces its own bikes and holds pride in its in-house mentality offers many discoveries along the way from first draft to the ready assembled bike. In the five episodes, Desnica explains how the distinctive bike design was influenced, how his love for bicycles came about and what attitude underlies Ruff Cycles’ production.
The series’ director is Ruff Cycles Creative Director Oliver Palmer, whose collaborations with BMW Motorcycles, Lego, Ducati, Sky and many more have earned him awards. His support behind the camera is Stephon Karolus, who was prized for his work for Ducati, Porsche, BMW and Pirelli.
Check out the first Episode here.
About Ruff Cycles
Ruff Cycles is a lifestyle & mobility brand from Germany and producer of eBikes, custom-bicycles, frames and components.
