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Austrian eBike Sales Top EUR 1 Billion with 49% of Market Share and eCargo Bikes Double Again

April 27, 2023 - According to the Association of Sporting Goods Manufacturers and Sports Equipment Suppliers in Austria (VSSÖ), in 2022, around 506,000 bicycles were sold by industry to sports and bicycle retailers (+ 3.2%) in Austria and sales increased again by 36% to EUR 1.39 billion.

In Austria e-bike sales top EUR 1 Billion for 49% of the market share. ©

The reason for the strong increase is e-bike sales of EUR 1.03 billion which makes up 74% of the total bicycle sales.

That’s a 36% increase in sales, while sales volumes rose 11% to 246,728 units. Every second bicycle sold in Austria is an e-bike (market share = 49%).

E-city bikes and e-trekking bikes are still the most popular model category (127,595 units, +9.8%), closely followed by e-mountain bikes (105,400 units, +4.6%).

In 2022, the e-cargo bike market doubled for the second time in a row compared to the previous year: in addition to the 4,223 e-cargo bikes sold, there were 552 non-electric cargo bikes (+ 17%) sold.

Read the full report here.

Posted in eNews

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