July 3, 2023 - PIERER New Mobility staged a powerful lead-up to the cycling industry’s premier trade show by inviting more than 650 retail partners to an exclusive look into the company’s development plans, strategic investments, and new products from the FELT, GASGAS, and Husqvarna brands.
On the evening before Eurobike, PIERER New Mobility hosted the “Dealer Night 2023” in Frankfurt, Germany. In a dynamic, energy-charged atmosphere, the PIERER team laid out its future-focused strategy built on four key areas: strategic global partnerships, an international brand portfolio, innovative products, and strong relationships with its dealer network. “Dealers First” is the organization’s motto. Beyond compelling products and sharpened brands is an extensive catalogue of measures to support dealers globally.
“We are investing massively in a successful future. The best example of this is our joint venture, PIERER-MAXCOM, where we partner with one of Europe’s largest bicycle assemblers. Together, we’ll now have own warehousing, logistics, and assembly plant in Bulgaria thereby offering more flexibility and service for our dealer partners,” affirms Florian Burguet, CSO PIERER New Mobility.
PIERER New Mobility previewed exciting new products from its house of brands portfolio. The GASGAS brand highlighted its new MOTO urban-cruiser, with special guest invitee, Troy Lee of Troy Lee Designs, who will collaborate on future projects and who also supports GASGAS’ racing efforts. The brand’s new ECC, a race-focused enduro e-MTB was unveiled to the audience before netting a 2nd place at the latest round of the UCI EDR-E event in Val di Fassa, Italy this weekend.
The company’s FELT brand, focused on speed and competition, showcased new road bikes, the FR and VR, slated for public launch in the forthcoming season, underscoring their commitment to making the world’s fastest bikes. FELT’s brand promise on display at Eurobike was further enhanced at this weekend’s Challenge Roth triathlon where the sport’s undisputed legend, Swiss racer Daniela Ryf, stormed to a dominating performance on her way to setting the fastest-ever full-distance Ironman record of 8:08 on her FELT IA 2.0 triathlon bike. All PIERER portfolio brands showcased numerous new products and innovations coming to market.
After the official presentation, there was enough time to round off the successful evening with talks and networking and a vibe firmly focused on the future.
About PIERER New Mobility GmbH
Innovations, advanced technologies and leading product design – PIERER New Mobility is a fast- growing global player in two-wheeled mobility and sports. The portfolio of premium brands includes Husqvarna Bicycles, R Raymon, GASGAS, FELT, Johansson and Liteville. For more information visit here.
