August 1, 2023 - MAHLE SmartBike Systems, a leader in producing the lightest eBike drive systems on the market, has announced a strategic partnership with Sport Import, a major distributor for the cycling industry. This partnership will allow to Sport Import to sell spare parts for X20 and X35+ drive systems, including Range Extender and eShifters, among other accessories, as a key step in MAHLE’s goal to expand its partner network.
As distributor for MAHLE SmartBike Systems in two important European markets like Germany and Poland, this collaboration is part of MAHLE’s strategy to improve customer service for their e-bike components, which can be found on more than 60 leading industry brands.
Peter Daniel Wilhelm, Sales Manager for the DACH region at MAHLE SmartBike Systems commenting on the cooperation with Sport Import says, “Sport Import is the reliable partner that we were hoping to find for our products. Their know-how in placing technical products into the market combined with the excellent retail structure convinced us right from the start.”
Alexander Müllmann, owner and CEO of Sport Import adds, “The products of MAHLE SmartBike Systems are extremely innovative. Combined with the weight advantage, this has led to MAHLE systems being found in many of the most technologically advanced electric bikes on the market in recent years.” Michael Müllmann, founder and CEO, adds, “The addition of MAHLE SmartBike Systems components to our portfolio is an important step for us into the e-drive market. In addition, the cooperation strengthens our presence in two important European markets.” Sport Import distributes Mahle SmartBike Systems products in Germany and Poland.
With a strong commitment to innovation and technology for the design and development of the most compact, light, and smart drive systems for eBikes, MAHLE SmartBike Systems by partnering with Sport Import can further solidify its position as a leader in the e-bike market and bring its innovative solutions to even more riders around the world.
About MAHLE SmartBike Systems
MAHLE SmartBike systems is the leading supplier of hardware and software solutions behind some of the most innovative eBikes in the world. Its innovative solutions are guided by continuous dialog between the bicycle brands, dealers, and riders. Headquartered in Palencia (Spain), MAHLE SmartBike Systems is the subsidiary of MAHLE Group, leading international supplier to the automotive industry.
About Sport Import
Sport Import GmbH is a brand distributor of bicycle accessories and parts in the MTB, road, gravel, BMX and urban cycling sectors. Based in Edewecht/Lower Saxony, Sport Import serves more than 3,500 specialist dealers across Europe. More than 80 employees at the company – founded in 1982 – take care of over 35 brands: In addition to the supply of goods and advice, Sport Import offers its specialist retail partners, among other things, brand-specific service, training and implements marketing measures and trade fair presences. A large IT department ensures lean processes and innovative trading and ordering tools. The company’s own warehouse with an area of more than 5000 m² offers space for tens of thousands of articles – from brake pads to complete wheels. Together with the purchasing control, it guarantees the high delivery capacity of Sport Import GmbH.
