January 28, 2025 - PIERER New Mobility GmbH (PNM) is realigning its operations to streamline business activities and reduce inventory. PNM will focus its activities on the brands Husqvarna E-Bicycles and GASGAS Bicycles.
To increase efficiency, the company will consolidate its operational functions (such as Customer Service, Marketing and Sales) at its headquarters in Munderfing, Austria, and Murrieta, California, USA. From these two locations, PNM will manage its global business operations. This also means that current regional activities (including South Africa, Germany, and the United Kingdom) will be gradually and systematically phased out.
As part of the strategic realignment, PNM is also working to process existing inventory to the maximum degree. During this transition phase, daily business for customers will continue as usual. There will be no disruptions in the delivery of spare parts and accessories or in customer service.
The Felt Bicycles brand will remain unaffected by these changes. This company will continue to operate as an independent entity with its unique identity and market presence.
PIERER Mobility AG
As the leading European manufacturer of powered two-wheelers, PIERER Mobility AG offers a broad selection of premium brands, including performance motorcycle brands such as KTM, Husqvarna Motorcycles and GASGAS. PIERER Mobility continuously develops a comprehensive range of e-bike and bicycle products through the Husqvarna E-Bicycles, GASGAS Bicycles, FELT Bicycles and R Raymon brands. PIERER Mobility produces high-end components under the WP brand, and manufactures and distributes high-end sports cars via its KTM X-BOW division.
