(Frankfurt, GER) Eurobike isn’t just about product presentations – it’s about unforgettable experiences, inspiring exchanges, and forward-looking networking.
In the Demo Area, which features two new test areas, you can try out the latest innovations under real-world conditions. Starting Friday afternoon and throughout Saturday, cycling enthusiasts can experience the world of cycling at the Eurobike Festival. The “Who Builds the Next Cycle” forum takes a closer look at the roles of investment and innovation, and at the Women in Cycling Breakfast, women in the industry will network on the topic of female target groups.
Pedal hard – with or without a chain!
Together with our new partners, the “chainless” drivetrain provider CIXI and helmet sponsor SENA, we’re taking the test ride experience at Eurobike 2026 to a whole new level. Cycling and ecomobility enthusiasts can try out the latest bikes and vehicles firsthand on the approximately two-kilometer-long circuit.
The new test areas are particularly exciting: With hills, steep turns, and varying terrain, the Trail Test Area offers a real off-road experience for cross, gravel, and mountain bikes. In the also new Urban Test Area, you can try out cargo bikes and small electric vehicles under realistic everyday conditions – from parking to loading. This way, you experience innovations not just on paper, but directly in practice!
Register now for test rides so you can hop right on a bike when you arrive!
Learn more here.
Hands up, it’s the weekend: the EUROBIKE Festival
Eurobike Saturday offers a full day of action and excitement for cycling fans of all ages. With the new Skyline Air Show and Danny MacAskill’s Drop and Roll Show, international bike stars will be lining up in Frankfurt. In the Kids Area, young riders can test bikes, gain their very first racing experience in balance bike races, and learn essential skills at BMX workshops. With an inspiring stage program, the Adventure and Bike Travel Areas will awaken your wanderlust before you can enjoy the grand finale of the Bike Film Tour, where the best bike films of the year will be shown on the big screen, and the audience favorite will be awarded live at Eurobike.
By the way: with the Afterwork Ticket, festival visitors can once again enter the trade show from 12 noon on Friday! Here you can experience the thrilling Bembelcrit, special exhibits at the Trendlounge, and of course the Eurobike Party with international DJs – you’ll find out more about Eurobike Friday in the upcoming newsletter.
Read more here.
Shaping the Future of the Bicycle Industry
What does the next stage of development look like for the bicycle industry? On Wednesday at 1:30 p.m. on the EUROBIKE Stage, the executive forum “Who Builds the Next Cycle – Capital Reset and the New Innovation Model” will explore what kinds of capital, collaboration, and innovation models will help the industry remain competitive and grow in the long term. After all, it has become clear in recent years that capital and innovation play a central role in the industry in determining how companies can compete, grow, and build resilience.
This exchange, co-organized by Elisa Chiu and Anchor Taiwan, follows seamlessly on from the “East Meets West x Bike Venture” dialogue at EUROBIKE 2025; featuring, among others, René Wiertz (Fundracer), Paul Magne Amundsen (reTyre), Sebastian Grimm (move+ Accelerator), David Schug (Decathlon), and Penny Huang (Sinbon Electronics), high-profile decision-makers from industry and investment will take the stage.
View Program here.
Women in Cycling: The Female Target Group
Following last year’s record attendance of 200 women, we will celebrate the fifth anniversary of the Women in Cycling Networking Breakfast at Eurobike 2026. In a joint German-Taiwanese effort, Isabell Eberlein from WiC Germany and Elisa Chiu from Anchor Global will lead the program.
Just as with the Women in Cycling panel at the Future Industry Summit on Wednesday, the topic of women as a target audience will also be the focus of the networking breakfast on Friday. What potential lies within the “female cyclist target audience,” and how can women be better addressed as customers?
We’ll also take a look at the map and celebrate the globally growing Women in Cycling network.
View Program here.
