October 18, 2026 - With over 130 years of industry expertise, French tire pioneer Hutchinson has expanded its distribution network in North America through four new distribution partnerships, bringing its full range of road, gravel, MTB, cargo, and e-bike tires to the U.S. and Canadian markets.

Hutchinson’s curated distribution strategy ensures availability throughout North America. Backcountry will serve cyclists nationwide through its online shop, offering road, gravel, and MTB tires. Regional distribution has been divided: Bicycle Technologies International (BTI) will supply MTB and gravel products primarily across the Western U.S. states, while Traffic Distribution USA, a new subsidiary of Traffic GmbH, will manage distribution in the Eastern U.S. states, with access to the entire Hutchinson range.

For Canadian riders, distribution will be handled by Sendit Gear Inc., and the new partnership brings Hutchinson’s full range of bicycle tires directly to Canada.