October 25, 2026 - Recent research by Women in Cycling Germany suggests that better understanding and responding to women’s needs could unlock up to €950 million in additional revenue in the German cycling market by 2030.

On Wednesday, 28 October, 15:00–16:00 CET, the following speakers will explore how the cycling industry can better respond to women’s needs and preferences:
- Gina Lacroix, CEO, cargobike.jetzt and Women in Cycling Germany
- Dominique Lellek, CMO, Alteos and Women in Cycling Germany
- Krysia Kristina Solheim, COO, Vélogik and Secretary, Women in Cycling France
This webinar aims at creating an exchange between Women in Cycling representatives and people working in commercial roles across the cycling industry.
It also builds on the findings of the recent study “Women – the underrated growth driver”, which highlights the significant potential for the cycling industry to grow by better understanding and responding to women’s needs and preferences.
Register here.
















