November 12, 2026 - (Mallabia, Bizkaia, ESP) What if the gravel bike you’ve always dreamed of could be yours? Orbea, in partnership with Shimano, is bringing back one of its most popular initiatives among the cycling community: the MyOrbea Custom Challenge by Shimano.
This edition puts gravel riding and limitless exploration in the spotlight, inviting cyclists from around the world to express their individuality through the MyOrbea Custom personalisation programme. Design, share, vote and, if your creation wins the final, take your dream bike home.
The partnership with Shimano reinforces a shared commitment to performance and technical excellence. Participants can unleash their creativity on bikes equipped with electronic groupsets from the Japanese manufacturer, including Shimano GRX Di2 on Terra Race and Terra, and the proven Shimano Deore XT Di2 on Denna, engineered to deliver outstanding precision across any terrain.
The Value of Building Bikes in Mallabia
This challenge directly reflects Orbea’s cooperative business model and the philosophy behind MyOrbea Custom. At Orbea’s headquarters in Mallabia, the process goes far beyond painting frames and applying finishes. The people who make up the cooperative assemble each bike piece by piece, integrating the components and ergonomic options selected to ensure every bike meets the specific needs of its rider.
For this edition, the jury responsible for selecting the designs that advance to the final round will be made up of employees from the cooperative’s Paint Department. In other words, the very people who bring cyclists’ dream bikes to life will have the final say.
How to Enter
The competition is free to enter and open to cycling enthusiasts from the 12th of November to 1st of December:
• Visit the official MyOrbea Custom Challenge website.
• Choose your favourite gravel bike from models such as the Terra M20iTEAM (with Shimano GRX Di2), Terra Race M20iLTD (with Shimano GRX Di2) or Denna M20i (with Shimano Deore XT Di2).
• Personalise every technical and aesthetic detail using the options available through MyOrbea Custom.
• Save your design to your account and confirm your registration.
Key Competition Dates
• Phase 1 – Entries open and design submissions: 12th November to 1st December.
• Phase 2 – Selection of the 8 finalists by the Mallabia jury: 4th December.
• Phase 3 – Public voting rounds on Instagram (@orbearoad): 8th–11th December, with the community deciding the outcome of each round.
• Phase 4 – Winner announcement: 11th December (the winning bike will be delivered at a later date through an official Orbea dealer).
Get creative and enter the challenge!
