January 8, 2025 - Before Christmas, Ms. Angela Zheng, the CEO of AIMA E-BIKE USA and its dealer representatives visited Bafang Electric’s headquarters in Suzhou, China to exchange views on the development of the e-bike market.
Since AIMA officially announced its entry into the North American market at the 2024 CES, it has launched a series of models, including the Big Sur with Bafang’s H550 system and the Santa Monica with the H560 system, that have garnered a lot of interest. AIMA’s outstanding performance on the sales channel side is also on the rise.
At the time of writing, AIMA has attracted the active participation of nearly 500 dealers. During the exchange, Angela said: “Our models are all equipped with Bafang complete systems, with a strong and smooth riding experience and fast service response, which makes our dealers and users very satisfied.”
As a leading brand of e-bike drive systems, Bafang tailors exclusive products and service solutions for North American consumers. Mr. Qinghua Wang, the CEO of Bafang, said during the exchange: “The AIMA team’s innovative and sustainable development concepts make us a great fit for each other.”
Qinghua also expanded on Bafang’s commitment to its position as an e-bike complete system provider. A complete system consists of multiple units, such as motor, controller, display, battery and sensor, which are all interconnected. Only when the units work together to maximize performance, and efficiency, does an e-bike output the best user experience.
In addition, compared with systems comprising components from different manufacturers, a complete system can effectively improve the efficiency of dealer service communication and spare parts stocking, thereby shortening the waiting time for user service. It also helps avoid a series of matching problems that may be caused by the “patchwork” nature of the system, thereby better ensuring product stability.
This trip to China not only allowed dealers to understand the R&D and manufacturing capabilities of AIMA and Bafang, but also enabled them to enjoy an exchange of bicycle industry culture. Through the on-site visit, they developed a more intuitive and comprehensive understanding of the maturing automated production in China, as well as the laboratory testing system set up for high quality standards.
The visit ended with the joy of riding. Both teams reached a consensus that they will work together to introduce more models in the future, so that more people can experience the fun of e-bike exploration.
