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Deloitte Study Says eBikes Continue as Most Attractive & Popular Electric Transportation

August 8, 2022 - A recent study in Germany by Deloitte says that e-bikes continue as the most popular form of electric transportation ahead of electric cars and e-scooters. One key reason for this is the high level of their perceived attractiveness.

Key drivers of e-bike popularity are their high fun factor and perceived attractiveness. © Bosch

According to respondents, e-bikes convey a higher fun factor (37%) and greater usability as sports equipment (22%). The fact that the electric motor only supports the user’s physical performance and does not entirely replace it differentiates e-bikes from other means of e-mobility.

E-bikes are already the most commonly used means of electric transportation in Germany and nearly every second bicycle purchased there is an e-bike (43%) according to the German Bicycle Industry Association (ZIV) with continued growth expected.

E-mobility is viewed as a key pillar for a more sustainable future and e-bikes are one of the key drivers.

Read the full report here.

Posted in eNews

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