October 28, 2021 - Urban Arrow is celebrating its 10th anniversary this year and unveiled the special edition Family Anniversary at Eurobike 2021 to commemorate the occasion.

With over 42,000 electric cargo bikes on the road in more than 26 countries, the company’s first award at Eurobike back in 2011 set the stage for the success that followed.

Founders Jorrit Kreek and Gerald van Weel sensed they were onto something when they launched the first ground-breaking e-cargo bike a decade ago.In 2019, the company was acquired by Pon Holdings, the family-owned Dutch conglomerate that owns Volkswagen and Audi along with bike brands Gazelle, Santa Cruz, Cervélo, Swapfiets, Kalkhoff and others.

An Urban Arrow Anniversary book titled Drive Change: A Decade of Cargo Bikes chronicles the company’s journey, including a wide variety of experiences from the community. A copy comes with every Family Anniversary special edition that is only available in Europe.