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eAdventures

European Cycling Industries Launches Following Historic Merger, Unveils New Brand in Brussels

release by the European Cycling Industries (ECI)

January 27, 2026 - (Brussels, BEL) Following the successful merger of the Confederation of the European Bicycle Industry (CONEBI) and Cycling Industries Europe (CIE), European Cycling Industries (ECI) officially celebrated its first official event in Brussels, revealing its new logo and visual identity to the cycling industry and stakeholders.

European Cycling Industries (ECI) officially celebrated its first official event in Brussels, revealing its new logo and visual identity. ©

Following the completion of the merger, the event marked the first public introduction of ECI, the united voice of the European cycling sector.

The merger brings together decades of expertise and advocacy under a single, unified structure, with national industry associations and member companies working together to benefit the cycling industry.

European Cycling Industries (ECI) new logo. ©

The new brand reflects ECI’s dedication to driving meaningful impact on European cycling and industrial policy, and trusting guidance to its members, while remaining inclusive, engaging the whole cycling community.

Tony Grimaldi, President of European Cycling Industries: “Europe is changing the way it moves, and cycling is at the heart of that transformation. We must seize this moment and capitalise on the change of mobility habits to ensure Europe reaps the industrial benefits of more cycling. European Cycling Industries is giving our sector a stronger, united voice at the EU level.

This is more than an organisational step. It’s a statement: our industry is ready to lead, ready to coordinate, and ready to deliver. And when we speak with one voice, we can ensure cycling gets the recognition, investment, and political momentum it deserves.”

Robert Wu, Chairman of the Taiwan Bicycle Association (l), presents gifts to Tony Grimaldi (c) and Paul Walsh (r). ©

Paul Walsh, CEO of European Cycling Industries: “Europe has shaped cycling like no other region — from our cities where bikes are part of daily life, to the technologies and brands admired around the world. European Cycling Industries is here to help the sector maintain this leadership, to help our members collaborate, innovate, and show the world what ‘doing cycling right’ really looks like.”

About European Cycling Industries (ECI)
European Cycling Industries is the united voice of the European cycling sector, representing national industry associations across Europe and companies across the cycling value chain in manufacturing and services. We engage with European policymakers to secure policies and regulations that support the growth of cycling and help the cycling ecosystem anticipate key developments. Stay tuned and follow us here.

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