September 30, 2021 - FLYER ®, the e-bike pioneer from Switzerland, is forging ahead with its growth and opening up the North American market. Customers in North America will now be able to enjoy riding on high-quality FLYER ® e-bikes.
The product portfolio for the North American market includes a sporty, top-of-the-range mountain e-bike, two stylish compact models for the city and an e-bike tandem for unforgettable trips for two.
The long-established manufacturer, which has been successfully developing and selling e-bikes in Europe for 25 years, is looking for specialist dealer partners in the USA and Canada.
25 Years of Experience and Swiss Quality
The FLYER ® brand is well known and established in Europe, standing for Swiss quality, top-class design and effortless fun on and off the road. The company has been developing and assembling high-quality e-bikes at its headquarters in Switzerland for more than 25 years. The 350 highly-qualified employees working for the successful e-bike company always aim to get the most out of every bicycle.
“We see a great potential for e-bikes and the FLYER ® brand in the USA and Canada. We are convinced that plenty of people here will be wowed by our sporty FLYER ® mountain e-bikes as well as our modern and versatile urban models. Not only is the mountain e-bike sport slowly but surely becoming increasingly attractive in the USA and Canada; more and more North American are also discovering the e-bike for everyday use and leisure time in cities. Because an e-bike is often faster than a car, is a lot of fun, and keeps you healthy at the same time,” says Christian Müller, CSO/CTO of FLYER ® AG.
Apart from being the market leader on the domestic Swiss market, FLYER ® currently exports 75 % of its annual production (around 75,000 e-bikes a year) and successfully sells its premium e-bikes in Germany, Austria, the Netherlands, Belgium, Italy and France.
Attractive premium e-bikes – the FLYER ® portfolio for North America in detail
As passionate e-bikers, the developers at FLYER ® spend a lot of time out and about – preferably up in the local Swiss Alps. The team developed the FLYER ® Uproc6 with typical Swiss precision, guaranteeing both fun and performance in extreme terrain. The e-enduro boasts a highly engineered full carbon frame bristling with technical refinements. The four-link suspension design featuring 160 mm of travel, generously dimensioned bearings and specifically adapted rear shocks combines sensitive response characteristics with optimum support and the reserves of a downhill bike. The Bosch Performance Line CX drive with high-end sensors and 85 Nm of torque provides powerful assistance for even the steepest of trail sections.
The compact dimensions and modern, fresh design of the FLYER ® Upstreet1 promise great fun riding in the city. This high-quality, one-size e-bike is suitable for anyone between 4 and 6 feet tall. And if you’re pushed for space, the Upstreet1’s folding “brother” – the FLYER ® Upstreet2 – comes into its own. Thanks to its clever folding joint and stable frame, this urban speedster offers great riding stability and comfort. Both of the compact bikes are fitted with motors from the Bosch Performance Line, letting you get from A to B reliably, quickly and quietly.
The FLYER ® Tandem is a real eye-catcher and ideal for an e-bike adventure for two. The two cranks are decoupled by a freewheel to ensure optimum team performance. This lets the stoker pedal independently of the engine driver. Power is transmitted by a very durable, carbon-reinforced toothed belt. The elegantly integrated battery gives the FLYER ® Tandem a very low center of gravity whilst offering plenty of assistance and an extended range.
FLYER ® at the Sea Otter Classic in Monterey
FLYER ® will be presenting its e-bikes at the Sea Otter Classic in Monterey, California, from 7 to 10 October. The program for the USA includes selected FLYER ® e-bikes with a Bosch drive system: the Uproc6 e-enduro with 170/160mm travel, the compact Upstreet1 city model, the folding Upstreet2, and the FLYER ® Tandem. FLYER ® e-bikes will be available from selected US specialist dealers starting spring 2022. Which is why FLYER ® is now establishing a network of specialist dealers in the USA and Canada.
Meet FLYER ® at the Sea Otter Classics. We look forward to seeing you on the FLYER ® stand (stand number P69).
About FLYER AG
FLYER ® was founded in the early 1990s with a pioneering spirit, Swiss precision and the highest quality standards. In Huttwil in the heart of Switzerland, around 350 employees draw on the experience and expertise of three decades of manufacturing up to 400 premium e-bikes a day.
Whether in the city, on an extended tour in the countryside or up in the mountains: FLYER ® offers the right e-bike for every terrain and every season. The company has shaped the development of e-bikes with its groundbreaking innovations and is now the Swiss market leader. FLYER ® has subsidiaries in Germany, Austria and the Netherlands and has its own sales teams in France and Italy.
