June 30, 2020 - The first TV commercial by Dutch e-bike manufacturer, VanMoof, has been banned from French TV because it’s deemed to be anti-car and would create “a climate of fear” reports Adformatie, a Dutch marketing news outlet.

According to French advertising watchdog ARPP (Autorité de Régulation Professionnelle de la Publicité) the VanMoof’s ‘Time to ride the future’ ad gives the car industry a bad name. But Vanmoof says “Given that the regulatory board recently pledged to reinforce the sustainability aspects of their policies, it’s a difficult decision to justify” suggesting that ARRP has shown a tendency to favor corporate interests over supporting meaningful societal change.

Read Adformatie report here.
Read Inside Vanmoof here.