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October 20, 2022 - While not yet officially announced, Shell Oil has entered the e-mobility market, following the release of two e-scooters. Shell is soon set to launch new e-bikes as well under its new Shell RIDE subsidiary via its licensee Lotus, reports Zag Daily.
With three models planned for the US market, the Shell RIDE SR-3B, SR-4B and SR-5B e-bikes are designed for commuters. The SR-5B is Shell’s high-end model featuring 27.5″ fat tires, a 500-watt rear hub motor, a 48-volt removable battery and a top speed of 45kph (28mph) or 32kph (20mph) via a throttle. The SRP of the SR-3B at launch will be $1,199 US, while the two upper models will each retail for $1,899.99 US.
Shell’s jump into the micromobility sector follows its commitment to become a net-zero emissions energy business by 2050. The new Shell RIDE initiative has been spearheaded by Rahul Malhotra, Shell’s Head of Group Brand Strategy and Stewardship.