June 14, 2024 - (Finland) As of December 2023, e-bikes surpassed cars as the preferred company benefit in Finland according to a user survey conducted by Vapaus Bikes Finland Oy that focuses on sustainable B2B2C mobility solutions.
A total of 4,633 respondents indicated that 67,793 people are using the bicycle company benefit vs 67,541 that utilize the car benefit. In addition, 42% of benefit e-bike users have reduced their driving while 43% reported to have significantly increased their cycling.
The bicycle company benefit first became available in 2021 and in its first year recorded 11,055 users – the following year that number tripled.
“The driving force behind this growth is that the bike benefit is accessible for a wider group of people compared to the car benefit, and 56% of benefit e-bike users estimate that cycling has had a positive effect on their health,” says Jacob Segercrantz, CEO of Edenred, the biggest employment service provider in Finland.
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