January 20, 2026 - The National Bicycle Dealers Association (NBDA) has launched our 2026 Consumer Research Survey, designed to be the most comprehensive snapshot of cycling attitudes, behaviors, barriers, and opportunities we’ve ever collected.

Whether you ride every day, occasionally, are e-bike curious, or don’t ride at all, your perspective matters. If you have a few minutes, please participate, and let us know what excites you, what holds you back, and what would make riding more accessible and welcoming in the future.
Please consider sharing this with others in your network so we can hear from as many voices as possible. This research will help guide future cycling programs, retail experiences, infrastructure conversations, and industry planning as we head into 2026.
The NBDA 2026 Consumer Research Survey is open December 1–January 31, 2026, and takes about 20 minutes – it’s open to cyclists and non-cyclists alike.
Thank you for helping move cycling forward – take the survey here.















