February 26, 2026 - The National Bicycle Dealers Association (NBDA) has launched the Canadian Advocacy Initiative, a program designed to help bicycle retailers, cycling advocates and industry professionals in Canada become more effective advocates for cycling in their local communities.

Key details of the initiative include:
• Free 5-Part Webinar Series
• The program features a series of free webinars running from February to June 2026.
• Target Audience: Open to all bicycle retailers, cycling advocates, and industry professionals (NBDA membership is not required).
• Focus: Critical advocacy topics such as influencing local infrastructure, safety education, sustainability, and connecting with other advocates.
• Content: Expert presentations, real-world Canadian case studies, and interactive Q&A sessions.
• First Webinar: February 27, 2026 at 1pm EST – Canadian Cycling Advocacy: Foundation & Framework
February 2026: Foundation & Framework
Date: 2/27/2026- 1 pm EST- 60 minutes
Overview of key advocacy topics and challenges
• Introduction to partner organizations and their roles
• Role of standards in creating consumer confidence, benefit of US-based incentive programs and local laws
• Provincial landscape: What each province is currently doing
• Roadmap for the entire webinar series
Starts Fri Feb 27 2026, 1:00pm EST
Ends Fri Feb 27 2026, 2:00pm EST
Register here.














