August 23, 2023 - This call for awareness and education project proposals is an opportunity to apply for funding across various areas of focus with a single application. Its objective is to support projects that address gaps in awareness, knowledge and public and industry confidence in zero-emission vehicles (ZEVs) of all classes, lower-emission medium and heavy-duty vehicle options, and clean fuels.

Transitioning to net-zero
The Government of Canada’s 2030 Emissions Reductions Plan outlines a target to cut greenhouse gas emissions by 40 percent below 2005 levels by 2030, and to put us on track toward our goal of achieving net-zero emissions by 2050.

With on-road transportation accounting for about 20 percent of Canada’s total greenhouse gas (GHG) emissions, Canada must undertake a transition to zero-emission vehicles (ZEVs) and, where necessary in the near term, lower-carbon options for medium- and heavy-duty vehicles. In addition, clean fuels, such as clean hydrogen, advanced biofuels, liquid synthetic fuels and renewable natural gas will play a critical role in hard to decarbonize sectors such as industry and medium- and heavy-duty freight.

There is a lack of awareness and understanding of, and public and industry confidence in ZEVs and clean fuels, creating a barrier to adoption, which this funding opportunity aims to help overcome.

Learn more about driving toward a greener future by checking out the zero-emission vehicles information hub.

Areas of focus
Natural Resources Canada is seeking to support projects that increase awareness, knowledge and understanding about the opportunities, benefits and considerations of ZEVs and clean fuels related to three areas of focus including micromobility*:

Area of Focus 1 – Zero Emission Vehicle Awareness Initiative – Light-Duty Vehicles
Area of Focus 2 – Zero Emission Vehicle Awareness Initiative – Medium- and Heavy-Duty Vehicles
Area of Focus 3 – Clean Fuels Awareness Projects

Full details here.