November 25, 2024 - Pedego, the largest chain of electric bike stores in North America, announced the appointment of Larry Pizzi as its new Chief Executive Officer and member of the Board, effective November 18, 2024. Pizzi joins the company with over 20 years of operational leadership experience in the cycling and outdoor industry. Pizzi will succeed Brian Stech, who has served as the company’s Chief Executive Officer and has worked closely with Pizzi to ensure a smooth transition. In addition, Cliff Moskowitz will be joining the Pedego Board of Directors.
Pizzi has been a member of the bicycle and e-bike community for most of his life and is committed to the sport both personally and within his career. He most recently served as General Manager and Chief Commercial Officer at Alta Cycling Group, formerly Accell North America. He spent over seven years with Accell North America before its transition to Alta Cycling Group in 2019, including as President of its electric bicycle division. Before this, Pizzi spent nearly a decade at Currie Tech Corporation, an early-stage developer, manufacturer and distributor of quality, high-performance electric bikes, as President and Chief Executive Officer.
Prior to joining Currie Tech Corporation and transitioning into the electric bicycle industry, Pizzi built a strong foundation in the acoustic cycling sector. He served as Senior Vice President and General Manager of the bicycle division at Schwinn and GT and held senior sales and marketing management positions at Brunswick Bicycle Division, the former owner of Mongoose Bicycles. Additionally, he held sales management roles at Bell Sports, Service Cycle Corporation, and Derby Cycle Corporation.
From 1978 to 1990, Pizzi owned and operated Bike Tech Stores, a successful chain of specialty bicycle shops in Philadelphia, Pennsylvania. He also served as a Director on the board of the National Bicycle Dealers Association, further demonstrating his dedication to the cycling industry.
“Larry is an excellent leader and I have tremendous confidence in his ability to guide the company, build on our foundation, and continue to execute on our growth strategy,” said Stech. “I am leaving Pedego in the hands of a talented team who have my full support and I look forward to seeing the amazing things the team will accomplish in the years to come.”
“I am honored to have the opportunity to lead Pedego as the electric bike and micromobility space is expected to see significant growth for many years to come,” said Pizzi. “Pedego is a powerful brand focused on delivering premium quality electric bikes for its riders. This is an exciting time to join the company and help scale the business to ensure we are the best e-bike brand across North America and globally. I look forward to working with leadership, the Board, and Pedego partner Verlinvest, to continue strengthening our business.”
Under Pizzi’s leadership, Pedego will reinforce its broader growth strategy and look to accelerate new Pedego Dealer openings across North America.
About Pedego® Electric Bikes
At Pedego, we pride ourselves on being at the forefront of the electric bike industry, setting the pace with innovation and unrivaled customer care, while forging lifelong relationships with our riders. Our network of over 175 stores spans across North America, ensuring that wherever the road takes you, local sales, service, and support are never far away. Backed by our industry-leading 5-year warranty, customers can ride with confidence knowing they are covered by comprehensive and trusted support.
Pedego’s heritage is built on the smiles and stories of our customers, a testament to our outstanding satisfaction scores. Our commitment to enhancing people’s lives and creating fun is what drives us, and with every Pedego bike, we promise an experience that is as reliable as it is delightful.
