December 21, 2025 - Porsche and Pon Holdings have recently halted their collaboration via P2 eBike GmbH to produce Porsche-branded e-bikes as reported by Bike-X.de.
Formed in Aug. 2022 by Porsche and Pon Holdings’ Ponooc Investment B.V., the Stuttgart-based P2 eBike GmbH was expected to launch a new generation of high-end Porsche eMTBs and use drive systems by Porsche eBike Performance GmbH that was also established with Pon following Porsche’s purchase of Fazua GmbH in June of 2022.
Previously in Nov. 2021 Porsche acquired a majority stake in Croatian e-bike manufacturer Greyp Bikes where it held a stake of around 10%. It invested in Greyp at the same time that it invested in its sister company, Rimac Automobili. According to a Volkwagen AG press release at the time, “A total of €15 billion will be invested in new technology over the next five years with three billion Euros to be invested in facilities relating to e-mobility.”
Back in March 2021, the company had released the Porsche eBike Sport and eBike Cross in partnership with Rotwild which are expected to continue. In August 2021, Porsche Digital unveiled the multi-award-winning Cyklær e-bike, that was developed with Storck, Greyp and Fazua, and offered innovative software solutions including a front and rear camera.
The abrupt end to the joint P2 eBike GmbH venture is speculated to be due to the ongoing soft cycling market. Apparently Porsche eBike Performance GmbH is continuing its plans to produce innovative drive systems and is also developing a regenerative braking system for bicycles according to Pinkbike – read more here.
Read the report in Bike-X.de here.
