May 16, 2022 - (Saint-Augustin-de-Desmaures, QC) Louis Garneau Sports Inc. is going back to its roots by relaunching its famous original brand, launched in 1983: LOUIS GARNEAU. With this vintage-flavored announcement, the brand wishes to celebrate the man, the founder and the Olympian that is Louis Garneau, but also the designer who directs the development of the products on a daily basis.
Louis Garneau is the only active owner in the bicycle industry to put his own name on his products and it’s a pride that
has always made us shine around the world.
“The GARNEAU brand will continue to appear on certain products, but we are banking on the LOUIS GARNEAU brand as the headliner and official logo of the company. One thing lead to another, and we acquired more than 200 trademarks, patents, and industrial designs. Our brand has long been one of the most reputable across Canada, the United States and around the world,” added Louis Garneau.
Since 2018, the company is also the owner of the prestigious Canadian brands SUGOI and SOMBRIO, which also specialize in sports clothing and equipment. Louis Garneau celebrates its very first logo. Take pleasure in (re)discovering it.
