March 18, 2022 - The market leader for high-performance e-bikes overcame challenges presented by the pandemic in financial year 2021 to increase sales once again. Renewed interest in cycling due to social distancing requirements had a positive contribution to rider engagement and business growth.
The Stromer OMNI connect user interface registered over 42 million miles ridden by Stromer owners worldwide last year. Sales increased in most markets, with the strongest growth coming in the U.S. at 49.5%. Sales remain strong in Belgium and the Netherlands with market shares of 38.5% and 35% respectively.
With the support of the European private equity firm Naxicap, which took over myStromer AG in the summer of 2021, the Stromer team is continuing to focus on further solidifying their leading position in the market of high-performance e-bikes and capitalizing on the full potential of the brand. Specific emphasis has been given to expansion into new markets, scaling of the business model and the development of new, innovative products.
Highlights of these 2021 investments include:
• Jeffery Selzer and Mark Ashley, bike industry veterans, added to the North American sales team
• Personnel additions in quality, purchasing, production and logistics, bringing global staff to 140
• New ERP system
• B2B online shop for spare parts
• Opened new EU service center in Hertogenbosch, the Netherlands on March 1, 2021
• Stromer ST5ABS: the first high-performance e-bike with fully integrated, anti-lock braking system
2022 Forecast
Stromer anticipates continued success in 2022 despite supply chain disruptions. This year will bring significant product introductions and upgrades:
• ST3 is extremely low maintenance, thanks to the Pinion gear box and belt drive. The 820W rear-wheel motor silently provides dynamic assistance up to 27mph. It also boasts a range of up to 90 miles. Available in North America, summer 2022. Late summer will bring deep black and cool white colorways.
• Stromer Concept Bike, designed for long-distance riding, is a true global innovation. The new powerful battery provides 1,440 W and a range of up to 160 miles. More details on the Stromer Concept Bike and its pioneering advances are coming soon. Available late summer in gold finish.
• ST1 now equipped with integrated daytime running lights and upgraded to OMNI C
• New OMNI app with added service and safety features coming March 31st
Additionally, Stromer has signed the Shifting Cycle Culture Climate Commitment with the goal of measuring and reducing our CO2 footprint, with an internal focus on production and employee mobility. Stromer considers itself a proactive part of mobility transformation and works to support a shift in mobility from car to bike.
About Stromer
Founded in 2009 and based in Oberwangen, Switzerland, the company is shaping the future of mobility with its high- performance e-bikes. myStromer AG produces all its e-bikes at the Oberwangen site and is the market leader in the high-performance e-bike category (fast e-bikes < 45 km/h). The company employs around 140 people, has two subsidiaries (USA and Netherlands) and sells its products in 20 countries. “Swissness” is Stromer’s promise of quality, design, precision, reliability and respect for the environment. With its product portfolio, Stromer offers commuters a contemporary mobility solution. This can be confirmed by the 288 million kilometers traveled on Stromers. Contact: SalesUSA@stromerbike.com
