March 13, 2026 - (Bath, UK) Ahead of the 36th Taipei Cycle, taking place March 25-28, a new flagship event is ready to change how the industry views the market. In an exclusive partnership with SHIFT Active Media, Taipei Cycle 2026 invites the global cycling industry to the premiere of “What’s Next 2026?”, a forecast designed to help the cycling industry navigate the complexities of the road ahead.
Hosted by SHIFT Active Media’s Chief Strategy Officer, Doug Baker, the seminar will deliver on three key elements, drawn from interrogation of cycling industry executives, as well as the agency’s Rider Research Hub—a global research panel of over 15,000 cyclists.
Industry insight: How do our colleagues in the industry view the year ahead?
Consumer signals: Where does buying demand appear likely to grow across categories and markets?
Global marketplace: How does ‘country of origin’ impact consumer perception for different products and categories?
By linking high-level industry insights and trends with raw consumer data, this collaboration offers the strategic intelligence businesses need to outpace market changes.
As Taipei Cycle 2026 cements its status as a leading international trade show, attracting over 900 exhibitors and over 20,000 international buyers, this seminar acts as a critical extension of the show’s mission to advance the industry’s future and equips businesses with the knowledge to thrive in a rapidly evolving landscape.
With a live presentation of the ‘What’s Next?’ data billed for 3:20 pm (Taipei local time), Taipei Cycle and SHIFT are pleased to extend the opportunity to watch the presentation live via registration, allowing cycling industry businesses worldwide to connect with the industry’s top visionaries in Taipei via the global webinar.
Webinar Details
Date: 24th March 2026
Time: 1520hrs (CST – local) / 0720hrs (GMT) / 0220hrs (EST) / 2320hrs (PST)
Keen to Join and Receive a Recording?
Please complete the Registration Form here.
About SHIFT Active Media
SHIFT Active Media combines unrivalled data and insight into cycling, outdoor and active transport sectors with deep marketing expertise. We blend global experience with local knowledge and insights, to create demand and convert audiences to action all around the world. We partner with some of the most iconic and progressive brands in the market, including Zwift, Continental, Life Time, deuter, Castelli, Liv, CADEX and Wahoo. SHIFT Active Media are also the creators of the Rider Research Hub, the industry-leading proprietary research panel that connects enthusiast cyclists with brands, to create unique data and insights, to power better decision making and growth. For more information visit here.
