March 31, 2025 - Yamaha Motor announces that it has signed an agreement with Brose, a German automotive parts manufacturer, to acquire its e-bike drive unit business subsidiary.
The formalisation of the operation is scheduled to be completed by June 2025, subject to clearances, permits, etc., required by competition laws and applicable regulations. Alongside this acquisition, a new Yamaha subsidiary Yamaha Motor eBike Systems (hereinafter “YMESG”) has been established in Germany this month. The new facility, which will begin operating in June, will allow Yamaha to build its market presence and expand its business operations, whilst enhancing its efforts in green mobility.
Brose is specialised in automotive door systems, electric motors, and other devices, and has been manufacturing and selling bicycle drive units since 2014.
Yamaha will leverage Brose’s eBike development capabilities to further strengthen the planning and development of new products. Simultaneously, by having an additional production base in Europe, Yamaha will build an operation that can respond swiftly to local customer demands, giving it the capability to quickly grasp market needs, acquire new customers, and improve procurement competencies within the European market.
Additionally, the acquisition will enable Yamaha Motor to enhance its after-sales service expertise, ensuring customers local reliable support and satisfaction.
While directly linked to Yamaha in Japan, the new Yamaha company, YMESG, will work closely with its sister company, Yamaha Motor Europe, to serve the European market’s needs in a swift and adequate manner.
The electrically power-assisted bicycle business, which is expected to see long-term growth, is a strategic line in Yamaha’s new Medium-Term Management Plan (2025–2027) announced in February 2025. This acquisition is part of its efforts to establish a unique position for competitiveness and to achieve business growth outlined in the new Medium-Term Management Plan.
OVERVIEW BROSE
Established: March 1908
Location: Coburg, Germany
Representative: Stefan Krug (CEO)
No. of emplyees: Approx. 32,000
Business overview: Development, manufacture, and sale of automotive door systems and other components, electric motors, and other devices
OVERVIEW YAMAHA MOTOR eBIKE SYSTEMS (YMESG)
Established: March 2025 (operations planned to begin in June 2025)
Location: Berlin, Germany (planned)
No. of employees: Approx. 120
Business overview: Development, manufacture, and sale of drive units and electrical components for eBikes
