May 3, 2026 - In celebration of its 50th anniversary, Trek Bicycle unveiled a limited-edition collection of bike models that reflects both the brand’s origins and its purpose for the next 50 years: changing the world through bikes.

Founded in 1976 in a Wisconsin barn, Trek began by crafting hand-brazed touring frames designed to rival Europe’s best. Over five decades, that commitment evolved into a broader mission focused on expanding access to cycling, advancing sustainability, supporting youth riding, and designing products that help more people choose two wheels over four.

The 50th Anniversary Collection is headlined by three limited-edition bikes available until April 13: The First 50 Project One ICON, The First 50 Replica, and No. 76 Project One ICON

The First 50 ICON and The First 50 Replica turn Trek’s history into a visual timeline across the frame — every graphic marks a specific, meaningful chapter in Trek’s journey from barn-born startup to a global brand.

Lidl-Trek’s WorldTour teams will race the limited-edition First 50 ICON in the 2026 Tour de France and Tour de France Femmes, putting the anniversary art and Trek’s story on the sport’s biggest stage. Available exclusively on Madone SLR 9 AXS, The First 50 ICON comes with a suite of special-edition details and additions.

No. 76 is a Project One ICON that pays tribute to where that story began and blends the original visual language of Trek’s earliest frames with the engineering of its fastest road platform. The scheme features Trek’s original 1976 logo.

The anniversary celebration will extend beyond Madone with a curated range of 50th anniversary accessories, including a limited-edition jersey, water bottles, T-shirts, and more launching throughout the year.