(Frankfurt, GER) In parallel with the Advisory Board on plans for Eurobike 2027, the Eurobike Award jury also met to select the most exciting innovations for the award ceremony on the first day of the trade show. You can experience many more new products live on stage during all Business Days. The most important decision-makers in the bike and ecomobility world will gather the evening before Eurobike for inspiration and networking at Leaders’ Night. Finally, a new workshop format will highlight bike categories that, beyond traditional models, open up new mobility perspectives for many people.

Reinventing the Wheel: The Eurobike Award Jury Has Selected the Winners
This year marks the 20th anniversary of the internationally renowned Eurobike Award. Last week, the distinguished jury reviewed numerous products submitted across ten different categories – ranging from bicycles and lightweight e-bikes to components and adventure gear.
The selection was certainly not an easy one for the industry experts, but after intensive discussions, they agreed on 22 award-worthy products that represent the cutting edge of our industry in terms of the evaluation criteria: degree of innovation, functionality, design, build quality, material selection, and sustainability.
Be there when all the awards are presented at a ceremony on Eurobike Wednesday at 5:30 p.m. – including a happy hour with networking!
View the program here.

Leaders’ Night: Shaping the Future Together
How will the international bicycle industry collaborate in the future? At the Eurobike Leaders’ Night on June 23, the who’s who of the global bicycle and ecomobility industry will come together to set the guidelines for a successful future.
As a decision-maker, you’ll learn more about the vision for the new Eurobike from our CEO Philipp Ferger, hear the latest market data, and discover a clear path forward for the bicycle industry from “The Business of Cycling” podcaster Wyatt Wees. OMR founder Philipp Westermeyer will take questions in a stage interview, and industry leaders such as Roman Arnold (Canyon), Alex Thusbass (Hepha), and Robin Schmitt (41publishing) will discuss how the cycling world can grow stronger through cooperation.
Trade show kick-off, market barometer, and global networking platform: Leaders’ Night stands for fruitful exchange and new perspectives!
Learn more here.

Beyond Bicycle: How Is “Specialized” Becoming the New “Normal”?
Beyond Bicycle is the new B2B exchange and workshop format dedicated to the growing market of cargo and specialty bikes on Eurobike Friday. When classic bikes or pedelecs aren’t suitable due to specific needs – such as private or commercial routes or mobility limitations – cargo bikes, recumbents, armchair bikes, tandems, and trailers come into play.
Together with the experts from cargobike.jetzt, we have developed keynote presentations, a panel discussion, and a World Café format that prioritize exchange and networking among industry, retailers, workshops, and service providers – on Friday morning on the Eurobike Stage and in the Networking Area in Hall 12.
View the program here.

Experience product launches live on stage!
Eurobike 2026 puts the spotlight on new products! This year, exhibitors will present their latest products and innovations from Wednesday through Friday in short, live sessions on the EUROBIKE Stage in Hall 12 and the Global Sourcing Stage in Hall 8.
Want to find out quickly, concisely, and informatively why Hepha’s new Urban X is a new e-bike archetype for urban mobility? Or experience many more product premieres from international manufacturers and meet the people behind them? Then mark the product presentations in your calendar now and don’t miss a single highlight!
Learn more here.


















