August 27, 2026 - (Paris, France) With over 130 years of industry expertise, French tyre pioneer, Hutchinson, has expanded its distribution network into North America through four new distribution partnerships, bringing its full range of road, gravel, MTB and cargo tires to the US and Canadian markets.
Growing in North America marks a significant milestone for the French tyre manufacturer. Hutchinson’s new partnerships include Backcountry, Bicycle Technologies International (BTI), TRAFFIC DISTRIBUTION USA, and Sendit Gear Inc. that will provide access to its world class range for cyclists across the USA and Canada.
Hutchinson’s curated distribution strategy ensures availability across North America. Backcountry will serve cyclists through their online shop nationwide with Road, Gravel and MTB tyres. Regional distribution has been divided; Bicycle Technologies International (BTI) will supply MTB and gravel products predominantly across the Western states, while TRAFFIC DISTRIBUTION USA INC, a new subsidiary of TRAFFIC GmbH, will manage Eastern state distribution with access to the entire Hutchinson range.
For Canadian riders, distribution will be handled by Sendit Gear Inc. This newly established partnership brings Hutchinson’s full range, including city bike tyres, directly to Canada.
According to Luc Herbert, “Partnering with trusted distributors across the US and Canada is a big step forward for Hutchinson. Demand for our premium tyres is growing and we’re really excited for this next chapter as we serve riders across the continent.”
Backcountry here.
Bicycle Technologies International here.
Traffic Distribution USA here.
Sendit Gear Inc. here.
