May 8, 2026 - (Ottobrunn, GER) Porsche eBike Performance GmbH will be discontinued following the planned sale of Porsche AG’s stakes in Bugatti Rimac and the Rimac Group, Dr. Ing. h.c. F. 

• The Executive Board and Supervisory Board of Dr. Ing. h.c. F. Porsche AG have resolved far-reaching measures as part of the company’s strategic realignment.
• Subsidiaries Porsche eBike Performance GmbH, Cellforce Group GmbH, and Cetitec GmbH are to be discontinued.
• In total, more than 500 employees are affected by the planned job reductions.]

Porsche AG is implementing extensive measures as part of its strategic realignment, which includes the subsidiaries, Porsche eBike Performance GmbH, based in Ottobrunn, Cellforce Group GmbH, based in Kirchentellinsfurt, and Cetitec GmbH, based in Pforzheim, are to be discontinued. 

In total, more than 500 employees are affected. Dr. Michael Leiters, Chairman of the Executive Board of Porsche: “We must refocus on our core business. This is the indispensable foundation for a successful strategic realignment. This forces us to make painful cuts — including our subsidiaries.”

Porsche eBike Performance
Porsche eBike Performance GmbH was established to develop high‑performance e‑bike drive systems and market them worldwide. Due to fundamentally changed market conditions for e‑bike drive systems, the activities of the joint venture will be discontinued. This measure is in line with Porsche AG’s strategic focus on its core business. The closure of operations at the Ottobrunn and Zagreb sites affects around 360 employees.

Cellforce Group GmbH
As part of Porsche AG’s strategic realignment and its technology-open powertrain strategy, Cellforce GmbH no longer has a sufficiently viable long-term perspective. The management will therefore initiate discussions with the works council regarding the closure of the company. Around 50 employees are affected.

Cetitec GmbH
Cetitec GmbH, based in Pforzheim, developed specialized software for data communication for Porsche and the entire Volkswagen Group. Here, too, the market environment has changed and development scopes have shifted. The management of Cetitec GmbH will therefore initiate discussions with the works council regarding the closure of the company. Around 60 employees in Germany and 30 in Croatia are affected.

Read more here.

In December Porsche and Pon Holdings halted their collaboration via P2 eBike GmbH to produce Porsche-branded e-bikes. The Stuttgart-based P2 eBike GmbH was expected to launch a new generation of high-end Porsche eMTBs and use drive systems by Porsche eBike Performance GmbH that was also established with Pon following Porsche’s purchase of Fazua GmbH in June of 2022 – read more here. – ed