May 26, 2022 - Specialized recently announced the launch of a new affordable line of utility city e-bikes via a new business unit called Globe, a brand name it used with a line of urban bikes over a decade ago.
The company is aiming to compete with direct-to-consumer e-bike brands and sell the new Globe line through its network of independent bike shops.
According to the official press release, “Globe will serve riders with a growing number of everyday high performance EVs and the accessories that go with them. Globe bikes are built to move you, your family, and your things.”
Delivery is planned for early 2023 initially to USA customers only – more details as they become available.
Read the official press release here.
