May 5, 2025 - According to PeopleForBikes’ 2024 Impact Report, 35% of Americans ages 3 and up (112 million people) rode a bike at least once in 2024 which is up from 32% (98 million people) in 2018. Committed (104+ days) and moderate (25-103 days) riders have remained relatively consistent at 3% and 9%.

Youth ridership is showing promising growth seeing a substantial 9% increase in riders 3-9 years old in 2024 and an even more impressive 15% increase in riders 10-17 years old.

On the flip side only 28% of females vs 41% of American males rode at least once in 2024 demonstrating that more emphasis is needed on created safe infrastructure.

Another statistic is that in 2024 over 4,000 miles of new electric mountain bike (eMTB) access was achieved.

Bicycle sales revenues also show e-bikes around 30% of overall market share in the USA and a whopping 70% of Direct to Consumer (DTC) overall sales which totalled $1.2 billion in 2024.

According to People for Bikes, around 450,000 DTC e-bike units were sold on brand websites in 2024 for $850 million effectively doubling previously known US e-bike sales. In addition, 98% of those e-bikes are throttle-driven.

For IBDs (Independent Bike Shops) the data is compiled in conjunction with Circana, a data and technology provider, and total sales in 2024 were around $3.8 billion, of which e-bikes represent $779 million, while all other bikes total $3.1 billion.

For 2024 total sales volume show e-bikes at 920,000 units and all other bikes at 12.1 million units while total e-cargo bike sales reached almost $100 million in 2024 with 38,500 units sold.